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INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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Editorial

The Journal of Marketing Research Today: Spanning the Domains of Marketing Scholarship
—Rajdeep Grewal, Sachin Gupta, and Rebecca Hamilton [] []

Articles

Scalable Target Marketing: Distributed Markov Chain Monte Carlo for Bayesian Hierarchical Models
—Federico (Rico) Bumbaca, Sanjog Misra, and Peter E. Rossi [] []

Charting the Path to Purchase Using Topic Models
—Hongshuang (Alice) Li and Liye Ma [] []

Where Do You Want to Go for Dinner? A Preference Expression Asymmetry in Joint Consumption
—Peggy J. Liu and Kate E. Min [] []

How Main Street Drives Wall Street: Customer (Dis)satisfaction, Short Sellers, and Abnormal Returns
—Ashwin Malshe, Anatoli Colicev, and Vikas Mittal [] []

Open Negotiation: The Back-End Benefits of Salespeople’s Transparency in the Front End
—Yashar Atefi, Michael Ahearne, Sebastian Hohenberg, Zachary Hall, and Florian Zettelmeyer [] []

Special Section Articles: Theory and Practice in Marketing

Preference Dynamics in Sequential Consumer Choice with Defaults
—Bas Donkers, Benedict G.C. Dellaert, Rory M. Waisman, and Gerald Häubl [] []

Design and Governance of Multichannel Sales Systems: Financial Performance Consequences in Business-to-Business Markets
—Christian Homburg, Arnd Vomberg, and Stephan Muehlhaeuser [] []

Should Your Brand Pick a Side? How Market Share Determines the Impact of Corporate Political Advocacy
—Chris Hydock, Neeru Paharia, and Sean Blair [] []

The Positive Effect of Not Following Others on Social Media
—Francesca Valsesia, Davide Proserpio, and Joseph C. Nunes [] []