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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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When and Why Choices for Others Diverge from Consumers’ Own Salient Goals
—Olya Bryksina [Google Scholar]

Impatience and Savoring vs. Dread: Asymmetries in Anticipation Explain Consumer Time Preferences for Positive vs. Negative Events
—David J. Hardisty, Elke U. Weber []

Helping a Few a Lot or Many a Little: Political Ideology and Charitable Giving
—Adam Farmer, Blair Kidwell, David M. Hardesty []

Love Leads to Action: Short‐Term Mating Mindset Mitigates the Status‐Quo Bias by Enhancing Promotion Focus
—Yang He, Marcus Cunha Jr. []
RESEARCH REPORTS

Out of Sight, Out of Mind: Usage Frequency Considerations in Purchase Decisions
—Mauricio Mittelman, Dilney Gonçalves, Eduardo B. Andrade []

An Appeal to Intimacy: Consumer Response to Platform‐Appeal Fit on Social Media
—Brandon J. Reich, Matthew Pittman []

Exalted Purchases or Tainted Donations? Self‐signaling and the Evaluation of Charitable Incentives
—Jennifer Savary, Charis X. Li, George E. Newman []

Reminders of One’s Middle Name Result in Decreased Indulgence
—Rafay A. Siddiqui, Christopher Ling, Frank May [Google Scholar]
RESEARCH REVIEWS

The Real‐Time Cognitive Value of Eating Kale, Helping, and Doing Something Special: “Concurrent Experience Evaluation” (CEE), Its Drivers and Moderators, and Research Directions
—Itamar Simonson []

Making the Right Decision: Intensifying the Worth of a Chosen Option
—E. Tory Higgins, Emily Nakkawita, Maya Rossignac‐Milon, Federica Pinelli, Youjung Jun []