Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 21(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
Adding insult to rivalry: Exploring the discord communicated between rivals
—Jennifer L. Harker, Jonathan A. Jensen []
How multiple identities shape behavioral intention: place and team identification on spectator attendance
—Hyun-Woo Lee, Heetae Cho, Emily M. Newell, Woong Kwon []
Elevating self-esteem through sport team identification: a study about local and distant sport fans
—Yannis Lianopoulos, Nicholas D. Theodorakis, Nikolaos Tsigilis, Antonis Gardikiotis, Athanasios Koustelios []
Success factors in managing the sponsor–sponsee relationship—a fuzzy-set qualitative comparative analysis for state-owned enterprises in Germany
—Bjoern Ivens, Florian Riedmueller, Peter van Dyck []
Corporate greenfluencing: a case study of sponsorship activation in Formula E motorsports
—Hans Erik Næss []
The effect of innovation-driven policy on innovation efficiency: based on the listed sports firms on Chinese new Third Board
—Gang Chen, John Breedlove []
Corporate social responsibility and college sports fans’ online donations
—Geumchan Hwang, Lisa A. Kihl, Yuhei Inoue []
How useful is each item in the Sport Spectator Identification Scale?: an item response theory analysis
—Kyungyeol Anthony Kim, Senyung Lee, Kevin K Byon []
How deep is your love? Brand love analysis applied to football teams
—Félix Velicia MartÃn, Luis Dona Toledo, Pedro Palos-Sanchez []