J Poli Mar
Introduction
Journal of Political Marketing, 19(4)
INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs
From Markets to Stakeholders: Toward a Conceptual Model of Political Stakeholder Orientation
—Robert P. Ormrod PhD [] []
The Effect of a Brand Transgression on a Politician’s Brand Resonance: The Case of Kevin Rudd
—Jacqueline Burgess, Wendy Spinks & Bishnu Sharma [] []
Trump Trumps Baldwin? How Trump’s Tweets Transform SNL into Trump’s Strategic Advantage
—Amy B. Becker [] []
How Many Robocalls are too Many? Results from a Large-Scale Field Experiment
—Adam Zelizer [] []
Exploring the Process of Creating and Managing Personal Political Brand Identities in Nonparty Environments: The Case of the Bailiwick of Guernsey
—Christopher Pich, Guja Armannsdottir & Dianne Dean [] []