J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 28(3)
POSTING TYPE: TOCs
Perceived market orientation in the product return experience and its impact on post-purchase behavior
—Robert S. Moore , Joel E. Collier , Zachary Williams & Melissa L. Moore [] []
When will going green enhance firm performance?
—Tanawat Hirunyawipada & Yue Pan [] []
Brands we love to hate: differences in perceived versus observed driver behaviors
—John Story [] []
I heard it through the grapevine: managing and engaging customers on the web
—Elyria Kemp , McDowell Porter III, Nicole R. Fuller & Kyeong Sam Min [] []
Exchanging roles: an insight into the theory of value co-creation
—Irene Raguenet Troccoli & Nuno lvares Felizardo Jr. [] []
Confronting the customer-engagement paradox in sales leader succession
—Russell K. Lemken & William J. Rowe [] []
Collective empowerment in online communities: conceptualization, scale refinement, and validation
—Long Thang Van Nguyen , Jodie Conduit , Vinh Nhat Lu & Sally Rao Hill [] []
Another look at frontline employee productivity propensity: a job demands resources approach
—Eric G. Harris [] []
Fear of missing out: antecedents and influence on purchase likelihood
—Megan C. Good & Michael R. Hyman [] []
Dynamic marketing productivity and firm intangible value: insights from airlines industry
—Mahabubur Rahman [] []