J Mar Theory Prac
Introduction
Journal of Marketing Theory and Practice, 28(2)
POSTING TYPE: TOCs
Journal of Marketing Theory and Practice: a retrospective of 2005–2019
—Naveen Donthu, Satish Kumar, Debidutta Pattnaik & Christopher Campagna [] []
CSR reporting practices: an integrative model and analysis
—Wesley Friske, Atanas Nik Nikolov & Phi Hoang [] []
Special edition packaging and its negative effects on search and the shopping experience
—Steven Shepherd & Gavan J. Fitzsimons [] []
Impact of opportunity and ability to translate environmental attitude into ecologically conscious consumer behavior
—Ummul Wara Adrita & Md Fazla Mohiuddin [] []
The influence of message appeal, social norms and donation social context on charitable giving: investigating the role of cultural tightness-looseness
—Jennifer Christie Siemens, Mary Anne Raymond, Yunsik Choi & Jayoung Choi [] []
The effect of channel innovation knowledge management on competitive advantage: a dual-path model
—Subin Im, Stephen K. Kim & Edward U. Bond III [] []