Cust Needs Solutions
Introduction
Customer Needs and Solutions, 7(3/4)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
Driving Customer Analytics From the Top
—Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler, Till Groβmaβ []
The Impact of Gray Markets on Product Quality and Profitability
—Xueying Liu, Amit Pazgal []
Consumer Choice and Multi-Store Shopping: an Empirical Investigation
—Ashutosh Prasad, Brian T. Ratchford, Sonika Singh []
Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes
—Shiri Melumad, Rhonda Hadi, Christian Hildebrand, Adrian F. Ward []
Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation
—Sharan Jagpal, Feihong Xia, Matthew J. Schneider []