Quant Mar Econ
Introduction
Quantitative Marketing and Economics, 18(4)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
How to generalize from a hierarchical model?
—Max J. Pachali, Peter Kurz, Thomas Otter []
Social network design for inducing effort
—Pinar Yildirim, Yanhao Wei, Christophe Bulte, Joy Lu []
Benefit Formation and Enhancement
—Hyowon Kim, Dong Soo Kim, Greg M. Allenby []
Correction
Correction to: Can your advertising really buy earned impressions? The effect of brand advertising on word of mouth
—Mitchell J. Lovett, Renana Peres, Linli Xu []