J Strat Mar
Introduction
Journal of Strategic Marketing, 28(8)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Development of an empirical framework of customer loyalty in the mobile telecommunications sector
—Rituraj Saroha & Saloni Pawan Diwan [] []
Toward a 7-P framework for international marketing
—Justin Paul & Erick Mas [] []
What to expect after the honeymoon: evolutionary psychology of part-time franchising
—Park Thaichon , Scott Weaven , Sara Quach , Brent Baker & Lorelle Frazer [] []
A gaming simulation approach to understanding blue ocean strategy development as a transition from traditional competitive strategy
—Ioannis Christodoulou & Paul A. Langley [] []