J Con Mar
Introduction
Journal of Consumer Marketing, 37(7)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Satisfaction and word-of-mouth moderated by choice: a service industry perspective
—Steven Leon, Hoon Choi []
A model of cultural intelligence and global identity
—Arilova Randrianasolo, Alexey Semenov, Mark Arnold, Kristy Reynolds []
How gratitude improves relationship marketing outcomes for young consumers
—Syed Fazal-e-Hasan, Gary Mortimer, Ian Lings, Gurjeet Kaur []
The implications of eWOM adoption on the customer journey
—Chananchida Ngarmwongnoi, Jo瓊o S. Oliveira, Majd AbedRabbo, Sahar Mousavi []
Using numbers in CSR communication and their effects on motive attributions
—Liudmila Tarabashkina, Olga Tarabashkina, Pascale Quester []
Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages
—Matthew Pittman []
Consumer response to state-of-origin labels: the moderating role of residency
—Jae Min Jung, Joseph Jones, Curtis P. Haugtvedt, Somnath Banerjee []
Feeling the waste evidence from consumers living in Gaza Strip camps
—Katharina Raab, Ralf Wagner, Mohammed Salem []
Brand engagement in self-concept: a comparative study in Austria, Italy and Poland
—Wiktor Razmus, Valentina Mazzoli, Diletta Acuti, Sonja Grabner-Kr瓣uter []
Consumer responses to pictures of co-creating consumers in marketing communications
—Karina T. Liljedal, Hanna Berg []
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
—Eugene Cheng-Xi Aw, Lauren I. Labrecque []
From driver assistance to fully-autonomous: examining consumer acceptance of autonomous vehicle technologies
—Michael A. Erskine, Stoney Brooks, Timothy H. Greer, Charles Apigian []
Aligning conflict brand stories with product types
—Chin-Ching Yin, Hung-Chang Chiu, Yi-Ching Hsieh []
Can corporate social responsibility deter consumer dysfunctional behavior?
—Alexis M. Allen, Todd Green, Michael K. Brady, John Peloza []
Consumption of financial products amongst vulnerable pacific island people in New Zealand
—Sanjaya Singh Gaur, Sivakumari Supramaniam, Sheau Fen Yap, Mele Foliaki []
Why do consumers procrastinate and what happens next?
—Shabnam Azimi, George R. Milne, Elizabeth G. Miller []
Do buzz and evidence really matter in product preannouncements? An empirical test of two competing theories
—Debi P. Mishra, Gizem Atav, M. Deniz Dalman []
Face, fate and brand equity: service recovery justice and satisfaction
—Joseph Lok-Man Lee, Noel Yee-Man Siu, Tracy Jun-Feng Zhang []