Measurement and Research Design
Introduction
Videos from Madhu Viswanathan's recent virtual workshops are now available
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Revisits
Author: Madhu Viswanathan
Videos and materials from this summer’s are now available! For access, information about future forums and additional content, please visit the website.
The main takeaways are as follows.
- Deep understanding of measurement error at an intuitive (over and above statistical) level
- Confidence and ability to design measures and methods while minimizing measurement error
- Understanding the relationship between measurement and research design and translating it into conducting empirical research
The workshops were offered on Zoom over two days. At the end of the workshops, you will gain confidence and ability in understanding measurement error and how it translates into the measurement of one thing and the measurement (or manipulation) of many things (i.e., the method). Whether you use secondary or primary data, you interpret from data to some variables at a conceptual level, and will find the workshops relevant.