Res Apps Mar
Introduction
Recherche et Applications en Marketing, 35(3)
POSTING TYPE: TOCs
Editorial
Price and value: Towards new research perspectives
—Patricia Coutelle, Marine Le Gall-Ely, and Arnaud Rivière [] []
RESEARCH Articles
Never too rich to care about prices: Effects of price endings on customer perceptions of luxury
—Annalisa Fraccaro and Sandrine Macé [] []
A new geographical pricing model within the principle of geomarketing-mix
—Jérôme Baray and Martine Pelé [] []
Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?
—Mbaye Fall Diallo [] []
Mental imagery: A lever for valuing an intangible offer
—Ibtissame Abaidi, Sinda Agrebi, Imed Ben Nasr, and Patrice Cottet [] []
Revenue management pricing in the hotel sector: Reducing perceived unfairness to encourage willingness to pay
—Sourou Méatchi and Sandra Camus [] []
Invited Article
Meta-analytic evidence on personal shopping value
—Barry J Babin and Nina Krey [] []