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POSTING TYPE: TOCs

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Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements
—Joe Cobbs , Tobias Schaefers & Mark D. Groza [] []

Examining the efficacy of brand social media communication: a consumer perspective
—Abhishek Dwivedi & Robert E. McDonald [] []

Seeking consumer forgiveness: face management by frontline employees
—Jatinderpreet Kaur Bath & Anupam Bawa [] []

Cultural priming conditions and decision-making on food consumption: means-end evidence for everyday consumer goods
—Byung-Joon Choi [] []

An examination of pro-stakeholder unethical behavior in the sales ethics subculture
—Adam C. Merkle , Joe F. Hair Jr. , O. C. Ferrell , Linda K. Ferrell & Bob G. Wood [] []

Does buyer-seller personality match enhance impulsive buying? A green marketing context
—Xuhui Wang , Muhammad Zubair Tauni , Qilin Zhang , Ayaz Ali & Fayaz Ali [] []

An empirical model of salesperson competence, buyer-seller trust and collaboration: the moderating role of technological turbulence and product complexity
—Mahesh Srinivasan , Prashant Srivastava & Karthik N. S. Iyer [] []

The effect of imagery and product involvement in copy testing scores of animatics and finished ads: a schemata approach
—Fernando R. Jiménez , Bashar S. Gammoh & Rand Wergin [] []

Surfers’ consumer behaviour from a tribal branding perspective
—Paloma Sanz-Marcos [] []

Last mile non-delivery: consumer investment in last mile infrastructure
—Jeffrey J. Risher , Dana E. Harrison & Stephen A. LeMay [] []

A trust-based peer-to-peer digital brand equity (P2P-DBE) model
—Okai Ozbal , Teoman Duman & Omer Topaloglu [] []

Perceived risk as a moderator in the relationship between perception of celebrity endorsement and buying behavior: evidence from rural consumers of India
—Satyanarayana Parayitam , Lavanyalatha Kakumani & Naresh Babu Muddangala [] []

Prosumers who home brew: a study of motivations and outcomes
—Marco Wolf , Wendy Ritz & Shaun McQuitty [] []