J Brand Man
Introduction
Journal of Brand Management, 27(6)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Review Article
Journal of Brand Management: year end review 2020
—Shaun M. Powell []
Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?
—Didem Gamze Isiksal, Elif Karaosmanoglu []
Social media brand engagement in the context of collaborative consumption: the case of AIRBNB
—Bruno Schivinski, Daniela Langaro, Teresa Fernandes, Francisco Guzmán []
Brand user imagery clarity (BUIC): conceptualization, measurement, and consequences
—Yi Xie, Siqing Peng, Daniel P. Hampson []
The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts
—Hemant C. Sashittal, Avan R. Jassawalla []
What can be done to address luxury counterfeiting? An integrative review of tactics and strategies
—Nelson Borges Amaral []
Towards a theory of conscientious corporate brand co-creation: the next key challenge in brand management
—Oriol Iglesias, Nicholas Ind []