Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 38(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The impact of the quality of intelligent experience on smart retail engagement
—Xiaojun Fan, Nanxi Ning, Nianqi Deng []
Values, sustainability consciousness and intentions for SDG endorsement
—Pradeep Kautish, Arpita Khare, Rajesh Sharma []
Fairtrade nexus between just-world beliefs and normative antecedents
—Clare D’Souza, Vanessa Apaolaza, Patrick Hartmann, Andrew Gilmore []
Consumers’ guilt mitigation vis-Ã -vis discomfort with ambiguity
—Rahul Kumar Sett [Google Scholar]
Planning a goal-oriented B2B content marketing strategy
—Shahrzad Yaghtin, Hossein Safarzadeh, Mehdi Karimi Zand []
Corporate brand alignment in business markets: a practice perspective
—Piyush Pranjal, Soumya Sarkar []
Customer management in Internet-based platform firms: review and future research directions
—Zhi Yang, Zihe Diao, Jun Kang []
Examining relationship quality in e-tailing experiences: a moderated mediated model
—Zazli Lily Wisker []
Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation
—Christian Nedu Osakwe, Nikolina Palamidovska-Sterjadovska, Martin Mihajlov, Anita Ciunova-Shuleska []
Strategic orientations and capabilities’ effect on SMEs’ performance
—Ibrahim Alnawas, Allam Abu Farha [Google Scholar]
Sustainability certifications and product preference
—Maximilian Prell, Marco Tulio Zanini, Fabio Caldieraro, Carmen Migueles []
Modelling value co-creation in triadic B2B industrial relationships
—Vicente Sales-Vivó, Irene Gil-Saura, Martina Gallarza []
Impact of consumer engagement on firm performance
—Lijuan Bai, Xiangbin Yan, Guang Yu []
Insights for luxury retailers to reach customers globally
—Charles Jebarajakirthy, Rambalak Yadav, Amit Shankar []