J Res Interactive Mar
Introduction
Journal of Research in Interactive Marketing, 14(3)
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
—Yufan Sunny Qin []
The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects
—Yonathan Dri Handarkho []
Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework
—Muhammad Aljukhadar, Amélie Bériault Poirier, Sylvain Senecal []