J Relationship Mar
Introduction
Journal of Relationship Marketing, 19(4)
INTEREST CATEGORY: RELATIONSHIP MARKETING
POSTING TYPE: TOCs
The Role of Retail Equity, Value and Relational Benefits in Building B2B Relationships in Retailing
—Irene Gil-Saura, M. Eugenia Ruiz-Molina, Gloria Berenguer-Contrà & Maja Seric [] []
The Role of Trust in Understanding the Impact of Social Media Marketing on Brand Equity and Brand Loyalty
—Reham Shawky Ebrahim [] []
An Integrated B2B Guanxi Model: A Taiwan Perspective
—Min-Jon Kuo, Dauw-Song Zhu & Louis P. White [] []
Can the Retailer’s ICT Enhance the Impact of Service Recovery Efforts on Customer Satisfaction?
—Maria-Eugenia Ruiz-Molina, Teresa Fayos-Gardo & Beatriz Moliner-Velazquez [] []