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J Nonprofit Pub Sector Mar

Introduction

Journal of Nonprofit & Public Sector Marketing, 32(5)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Nonprofit Organizations in Mexico: A Preliminary Study on Knowledge Creation From the Beneficiaries’ Perspectives
David Israel Contreras-Medina , Elia Socorro Díaz-Nieto , María Guadalupe Uribe-Plaza , Nélida Carmona García & Patricia Del Carmen Mendoza-García [] []

Social Enterprise and the Capability Approach: Exploring How Social Enterprises Are Humanizing Business
Rasheda L. Weaver [] []

Marketing Strategies for Performing Arts Audiences: Characteristics of Ticket Purchasers
Jeffrey Pompe , Lawrence Tamburri & Johnathan Munn [] []

Marketing Mechanisms Used for Summer Food Service Programs
Eric D. Olson , Susan W. Arendt , E. FitzPatrick , Sonya Hauser , Alice Jo Rainville , Beth Rice & Kristi L. Lewis [] []

Cause-Related Marketing Research (1988–2016): An Academic Review and Classification
Sujo Thomas , Sonal Kureshi & Sanket Vatavwala [] []