Intl J Res Mar
Introduction
International Journal of Research in Marketing, 37(3)
POSTING TYPE: TOCs
Special Section: Research for the New Normal; Guest Editor: P. K. Kannan
Introduction to the Special Section: Research for the New Normal
—P.K. Kannan []
Virtual and augmented reality: Advancing research in consumer marketing
—Michel Wedel, Enrique Bign矇, Jie Zhang []
Consumer privacy and the future of data-based innovation and marketing
—Alexander Bleier, Avi Goldfarb, Catherine Tucker []
Machine learning and AI in marketing Connecting computing power to human insights
—Liye Ma, Baohong Sun []
Regular Articles
Tactical use of rewards to enhance loyalty program effectiveness
—Peter J. Danaher, Laszlo Sajtos, Tracey S. Danaher []
Flying with a net, and without: Preventative devices and self-control
—Raghunath Singh Rao, Julie Irwin, Zhuping Liu []
An economic analysis of demand of the very poor
—Sanghak Lee, Suman Ann Thomas, Greg M. Allenby []
Restrained by resources: The effect of scarcity cues and childhood socioeconomic status (SES) on consumer preference for feasibility
—Lili Wang, Yanfen You, Chun-Ming Yang []
Age differences in children’s happiness from material goods and experiences: The role of memory and theory of mind
—Lan Nguyen Chaplin, Tina M. Lowrey, Ayalla A. Ruvio, L.J. Shrum, Kathleen D. Vohs [Google Scholar]
Third-party signals and sales to expert-agent buyers: Quality indicators in the contemporary visual arts market
—Monika Kackovic, Maurice J.G. Bun, Charles B. Weinberg, Joris J. Ebbers, Nachoem M. Wijnberg []
Insight versus effort. Communicating the creative process leading to new products
—Gaetano (Nino) Miceli, Irene Scopelliti, Maria Antonietta Raimondo []
Hubristic pride & prejudice: The effects of hubristic pride on negative word-of-mouth
—Felix Septianto, Gavin Northey, Tung Moi Chiew, Liem Viet Ngo []
Opposites attract: Impact of background color on effectiveness of emotional charity appeals
—Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Bingqing Yin, Surendra N. Singh []