Mar Sci
Introduction
Marketing Science, 39(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Search Duration
—Raluca M. Ursu, Qingliang Wang, and Pradeep K. Chintagunta [] []
The Air War vs. the Ground Game: An Analysis of Multichannel Marketing in U.S. Presidential Elections
—Lingling Zhang and Doug J. Chung [] []
Value of Aggregators
—Selin Akca and Anita Rao [] []
Upstream Exploitation and Strategic Disclosure
—Liang Guo [] []
Pricing and Quality Provision in a Supply Relationship: A Model of Efficient Relational Contracts
—Cristina Nistor and Matthew Selove [] []
Managing Churn to Maximize Profits
—Aurélie Lemmens and Sunil Gupta [] []
Profiting from the Decoy Effect: A Case Study of an Online Diamond Retailer
—Chunhua Wu and Koray Cosguner [] []
Competitive Imperfect Price Discrimination and Market Power
—Paul Belleflamme, Wing Man Wynne Lam, and Wouter Vergote [] []
Markdowns in Seasonal Conspicuous Goods
—Kenan ArifoÄŸlu, Sarang Deo, and Seyed M. R. Iravani [] []