J Mar Comm
Introduction
Journal of Marketing Communications, 26(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Reciprocal influences and effects of viral NWOM campaigns in social media
—Maria Petrescu , Tamara Mangleburg , Selima Ben Mrad & Kathleen O’Leary [] []
BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand
—Ali M. Kanso , Richard Alan Nelson & Philip J. Kitchen [] []
DVR ad-zipping rates over days since live broadcast: Do more ads play when viewing the same day?
—Robert J. Kent [] []
Acquiring travel-related information from mobile social networking services: What factors predict social networking services users’ perceived value and trust in Malaysia?
—Norazah Mohd Suki & Norbayah Mohd Suki [] []
When a mismatched advertisement is more persuasive than a matched one: revisiting the functional approach
—Obinna O. Obilo & Bruce L. Alford [] []
Mapping between placement strategies and placed product attributes in television programs
—Fanny Fong Yee Chan [] []