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J Intl Con Mar

Introduction

Journal of International Consumer Marketing, 32(5)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


Editorial

From the Editor
C. Anthony Di Benedetto [] []

Cultural and Individual Differences in Online Reviews
Wolfgang Messner [] []

“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisersâ€
Md Washim Raja , Sandip Anand & David Allan [] []

Exploring Emotional Well-Being in Facebook as a Driver of Impulsive Buying: A Cross-Cultural Approach
Nancy Berenice Ortiz Alvarado , Marisol Rodríguez Ontiveros & Claudia Quintanilla Domínguez [] []

Exploring Age Effects on Children’s Preferences of Package Design: Curvilinearity, Figurativeness, and Complexity
Dan Zhang [] []

The Effects of Destination Brand Personality on Chinese tourists’ Revisit Intention to Glasgow: An Examination across Gender
Shaohua Yang , Salmi Mohd Isa , T. Ramayah , Ramona Blanes & Shaian Kiumarsi [] [Google Scholar]

Domestic Product Involvement and Consumer Willingness to Buy Domestic Products: Empirical Testing of a Cognitive Consistency Theory Framework
Melvin Prince [] []