J Adv
Introduction
Journal of Advertising, 49(4)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Special Section: Advances in Computational Advertising
Advancing Computational Advertising: Conceptualization of the Field and Future Directions |
—Jisu Huh & Edward C. Malthouse [] []
Macro and Exogenous Factors in Computational Advertising: Key Issues and New Research Directions |
—Natali Helberger, Jisu Huh, George Milne, Joanna Strycharz & Hari Sundaram [] []
Creating, Metavoicing, and Propagating: A Road Map for Understanding User Roles in Computational Advertising |
—Yuping Liu-Thompkins, Ewa Maslowska, Yuqing Ren & Hyejin Kim [] []
Introducing a Model of Automated Brand-Generated Content in an Era of Computational Advertising |
—Guda van Noort, Itai Himelboim, Jolie Martin & Tom Collinger [] []
From Purchasing Exposure to Fostering Engagement: Brand–Consumer Experiences in the Emerging Computational Advertising Landscape |
—Theo Araujo, Jonathan R. Copulsky, Jameson L. Hayes, Su Jung Kim & Jaideep Srivastava [] []
Challenges and Future Directions of Computational Advertising Measurement Systems |
—Joseph T. Yun, Claire M. Segijn, Stewart Pearson, Edward C. Malthouse, Joseph A. Konstan & Venkatesh Shankar [] []
Regular Articles
Navigating Relationship Norms: An Exploration of How Content Strategies Improve Brand Valuation over Time
—Qimei Chen, Yi He, Miao Hu & Jaisang (Jay) Kim [] []
Using Subvertising to Build Families’ Persuasion Knowledge in Jamaica
—Michelle R. Nelson, Rachel Powell, Gail M. Ferguson & Kathy Tian [] []
Research Note
Crowdsourcing the Implicit Association Test: Limitations and Best Practices
—Scott Connors, Katie Spangenberg, Andrew W. Perkins & Mark Forehand [] []