Cal Man Rev
Introduction
California Management Review, 62(1)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Special Issue on Digital Transformation
Managing Digital Transformation: Scope of Transformation and Modalities of Value Co-Generation and Delivery
—by Carmelo Cennamo, Giovanni Battista Dagnino, Alberto Di Minin, and Gianvito Lanzolla []
Managing Digital Transformation
—The proliferation of new digital technologies is extending the horizon of firm activity. Digital transformation is a force that will revolutionize most industries. []
Strategies for Digitalization in Manufacturing Firms
—by Joakim Björkdahl []
Digitalization in Manufacturing Firms
—Many manufacturing firms have seen digitalization as a means of increasing efficiency. But too few consider growth. []
Implementing a Digital Strategy: Learning from the Experience of Three Digital Transformation Projects
—by Alessia Correani, Alfredo De Massis, Federico Frattini, Antonio Messeni Petruzzelli, and Angelo Natalicchio []
Implementing a Digital Strategy
—Most attempts at digital transformation fail because of poor strategy execution. []
Mastering the Digital Transformation of Sales
—by Paolo Guenzi and Johannes Habel []
Mastering the Digital Transformation of Sales
—The latest advances in digital technology hold the potential to revolutionize the sales process. []
Digital Transformation and Organization Design: An Integrated Approach
—by Tobias Kretschmer and Pooyan Khashabi []
Digital Transformation and Organizational Design
—Organizational systems should be optimized for effective collaboration on digital transformation projects. []
Digital Mindsets: Recognizing and Leveraging Individual Beliefs for Digital Transformation
—by Elizabeth Solberg, Laura E.M. Traavik, and Sut I Wong []