Rev Mar Res
Introduction
Review of Marketing Research, 16
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Marketing in a Digital World
Editors: Aric Rindfleisch and Alan J. Malter
Transitioning to a Digital World
—Alan J. Malter, Aric Rindfleisch []
Marketing in the Digital Age: A Moveable Feast of Information
—Kristen Lane, Sidney J. Levy []
The Impact of Digital Innovations on Marketing and Consume
—Brian T. Ratchfordrs []
Big and Lean is Beautiful: A Conceptual Framework for Data-based Learning in Marketing Management
—Emre Soyer, Koen Pauwels, Steven H. Seggie []
The Growing Importance of Software as a Driver of Value Exchange
—Charles F. Hofacker []
Mobile Marketing 2.0: State of the Art and Research Agenda
—Unnati Narang, Venkatesh Shankar []
All’s Not Well on the Marketing Frontlines: Understanding the Challenges of Adverse Technology–Consumer Interactions
—Utpal Dholakia []
Perceived Deception in Online Consumer Reviews: Antecedents, Consequences, and Moderators
—Sergio Román, Isabel P. Riquelme, Dawn Iacobucci []
Self-manufacturing via 3D Printing: Implications for Retailing Thought and Practice
—Aric Rindfleisch, Alan J. Malter, Gregory J. Fisher []