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J Macromar

Introduction

Journal of Macromarketing, 40(4)

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs


Introduction

Hidden in Plain Sight: Building Visibility for Critical Gender Perspectives Exploring Markets, Marketing and Society
Lauren Gurrieri, Josephine Previte, and Andrea Prothero [] []

The Uniform Entrepreneur: Making Gender Visible in Social Enterprise
Olga Kravets, Chloe Preece, and Pauline Maclaran [] []

Malay Muslim Religious Ideology: Representations of Gendered Beauty Ideals in Women’s Magazines
Juliana French, Christina Kwai Choi Lee, and Jan Brace-Govan [] []

#dadtribe: Performing Sharenting Labour to Commercialise Involved Fatherhood
Mario Campana, Astrid Van den Bossche, and Bryoney Miller [] []

Women’s Empowerment at the Moroccan Supermarket: An Ethnographic Account of Achieved Capabilities and Altered Social Relations in an Emerging Retail Servicescape
Delphine Godefroit-Winkel and Lisa Peñaloza [] []

Institutional Logics, Gender, and Advertising Within a Culture in Transition: Examining Strategies of Advertising Professionals in Turkey for Managing Institutional Complexity
Catherine A. Coleman, Linda Tuncay Zayer, and Özlem Hesapci Karaca [] []

Male Compensatory Consumption in American History
Terrence H. Witkowski [] []

Problematizing the Postfeminist Gaze: A Critical Exploration of Young Women’s Readings of Gendered Power Relations in Advertising
Alexandra Serra Rome, Stephanie O’Donohoe, and Susan Dunnett [] []

Structures, Systems and Differences that Matter: Casting an Ecological-Intersectionality Perspective on Female Subsistence Farmers’ Experiences of the Climate Crisis
Laurel Steinfield and Diane Holt [] []

Call for Papers

Advancing Transformative Luxury Research: Contributions to Marketing Theory ÂÜÀòÉç¹ÙÍøt Luxury, Ethics, and Well-Being
Wided Batat and Danae Manika [] []