J Public Policy Mar
Introduction
Journal of Public Policy & Marketing, 39(4)
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs
Farewell Editorial
Journal of Public Policy & Marketing in Our Turbulent Times: Foundations Laid and Challenges Ahead
—Joshua L. Wiener, Pam Scholder Ellen, and Scot Burton [] []
Special Issue: Political Activity and Marketing
Editorial
Marketing’s Role in Understanding Political Activity
—Daniel Korschun, Kelly D. Martin, and Gautham Vadakkepatt [] []
Commentaries
Commentary: Brand Activism in a Political World
—Christine Moorman [] []
Commentary: Patagonia and the Business of Activism
—Vincent Stanley [] []
Special Issue Research Articles
A Vote of Competence: How a Similar Upbringing to Political Candidates Influences Voting Choice
—Matthew D. Meng and Alexander Davidson [] []
Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy
—Mark Peterson and Robert W. Godby [] []
To Change the Law, Defy the Law: Hijacking the Cause and Co-Opting Its Advocate
—Bernard Cova [] []
Brands Taking a Stand: Authentic Brand Activism or Woke Washing?
—Jessica Vredenburg, Sommer Kapitan, Amanda Spry, and Joya A. Kemper [] []
The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens
—Meike Eilert and Abigail Nappier Cherup [] []
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing
—Sofia Ulver and Christofer Laurell [] []
Politics at the Mall: The Moral Foundations of Boycotts
—Daniel Fernandes [] []