J Mar Res
Introduction
Journal of Marketing Research, 57(5)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
State-Dependent Demand Estimation with Initial Conditions Correction
—Andrey Simonov, Jean-Pierre Dubé, Günter Hitsch, and Peter Rossi [] []
Threat of Entry and Organizational-Form Choice: The Case of Franchising in Retailing
—Mitsukuni Nishida and Nathan Yang [] []
Bayesian Synthetic Control Methods
—Sungjin Kim, Clarence Lee, and Sachin Gupta [] []
The Polarity of Online Reviews: Prevalence, Drivers and Implications
—Verena Schoenmueller, Oded Netzer, and Florian Stahl [] []
Locational Choices: Modeling Consumer Preferences for Proximity to Others in Reserved Seating Venues
—Simon J. Blanchard, Tatiana L. Dyachenko, and Keri L. Kettle [] []
Consumer Search and Filtering on Online Retail Platforms
—Baojun Jiang and Tianxin Zou [] []
Face Forward: How Employees’ Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
—Dennis Herhausen, Oliver Emrich, Dhruv Grewal, Petra Kipfelsberger, and Marcus Schoegel [] []
Customization in Luxury Brands: Can Valentino Get Personal?
—C. Page Moreau, Emanuela Prandelli, Martin Schreier, and Silke Hieke [] []
Cutting Calories: The Preference for Lower Caloric Density Versus Smaller Quantities Among Restrained and Unrestrained Eaters
—Peggy J. Liu and Kelly L. Haws [] []
When Consumption Regulations Backfire: The Role of Political Ideology
—Caglar Irmak, Mitchel R. Murdock, and Vamsi K. Kanuri [] []