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J Global Scholars Mar Sci

Introduction

Journal of Global Scholars of Marketing Science, 30(4)

POSTING TYPE: TOCs


Sustainability Challenges in Marketing, Sales, and Other Business Practices, Part Two

CSR and social entrepreneurship: Combining efforts towards sustainability
Satyendra C. Pandey , Swati Panda , Scott Widmier & Eric Harvey [] []

Sustaining customer engagement through social media brand communities
Jen Riley [] []

Follow the leader or go your own way: The use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Marshal Chaifetz & Nicholas Pace Smith [] []

The online environment’s adverse effect on the sustainability of the retail workforce
Kendra L. Harris , Kimberly N. Harris , Aberdeen Leila Borders , D. Augustus Anderson & Deborah H. Lester [] []

Doing well by doing good: Direct selling as a viable and sustainable source of income for base of the pyramid populations
Scott Widmier , Lance Brouthers & Charles Ragland [] []

Insights, challenges and recommendations for research on sustainability in marketing
Paola Andrea Morales , Sheb True & R. Keith Tudor [] []

Host and guest value co-creation and satisfaction in a shared economy: The case of Airbnb
Park Thaichon , Jiraporn Surachartkumtonkun , Anubhuti Singhal & Artem Alabastro [] []

Antecedents to high (low) performances by international technology ventures |
Rajan Nataraajan , Nelson Oly Ndubisi & Obaid Al–Shuridah [] []

Principles of value creation in event tourism: Enhancing the competitiveness of regional clusters
Chung-Shing Lee , Drew Martin , Pi-Feng Hsieh & Wan-Chen Yu [] []

Women outperform men in collegiate sales competitions: Are women’s sales skills better than men’s?
Scott A. Inks , Aberdeen Leila Borders , Deborah H. Lester & Terry W. Loe [] []