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INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs

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‘I want to be beautiful and rich’: Consumer culture ideals internalization and their influence on fashion consumption
—Srikant Manchiraju & Mary Damhorst [] [Google Scholar]

Spritz or showcase? Gender, uncertainty, and fragrance evaluation
—Hua Meng , Jamie L. Grigsby & Cesar Zamudio [] []

Lifestyle branding as a brand-oriented positioning strategy: Insights from Spanish fashion consultants
—Teresa Pérez del Castillo , Paloma Díaz Soloaga & Julie McColl [] []

The power of negative publicity on the fast fashion industry
—Irene Roozen & Mariet Raedts [] []

Young consumer’s attitude toward local versus foreign luxury brands
—Isaac Cheah , Anwar Sadat Shimul & Macy Hoi Ming Man [] []