Australasian Mar J
Introduction
Australasian Marketing Journal, 28(3)
POSTING TYPE: TOCs
Special section on: Leveraging the Power of the Sharing Economy
Leveraging the power of the sharing economy
—Gavin Northey, Rod Brodie []
The sharing economy: A marketing perspective
—Weng Marc Lim []
Why consumers’ ‘New power’ will change marketing
—Alyssa J. Reynolds-Pearson, Michael R. Hyman []
Who shares? Profiling consumers in the sharing economy
—Sean Sands, Carla Ferraro, Colin Campbell, Jan Kietzmann, Vasiliki Vicki Andonopoulos []
The power of sharing to support consumers through liminality
—Lucie K. Ozanne, Julie L. Ozanne []
Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior
—Widya Paramita, Felix Septianto, Sari Winahjoe, B.M. Purwanto, Ika Diyah Candra []
Consumer motivations to create alternative consumption platforms
—Dr Neha Bajaj, Marion Steel, Steve Ogden, Kaleel Rahman []
How to grow the sharing economy? Create Prosumers!
—Bodo Lang, Elsamari Botha, Jeandri Robertson, Joya A. Kemper, Rebecca Dolan, Jan Kietzmann []
Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network
—Richard G. Starr, Andrew Q. Zhu, Catherine Frethey-Bentham, Roderick J. Brodie []
A taxonomy of initiatives at work in the sharing economy
—Bruno Fernandes, Paula Chimenti, Roberto Nogueira []
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