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Australasian Mar J

Introduction

Australasian Marketing Journal, 28(3)

POSTING TYPE: TOCs


Special section on: Leveraging the Power of the Sharing Economy

Leveraging the power of the sharing economy
Gavin Northey, Rod Brodie []

The sharing economy: A marketing perspective
Weng Marc Lim []

Why consumers’ ‘New power’ will change marketing
Alyssa J. Reynolds-Pearson, Michael R. Hyman []

Who shares? Profiling consumers in the sharing economy
Sean Sands, Carla Ferraro, Colin Campbell, Jan Kietzmann, Vasiliki Vicki Andonopoulos []

The power of sharing to support consumers through liminality
Lucie K. Ozanne, Julie L. Ozanne []

Sharing is (not) caring? The interactive effects of power and psychological distance on tolerance of unethical behavior
Widya Paramita, Felix Septianto, Sari Winahjoe, B.M. Purwanto, Ika Diyah Candra []

Consumer motivations to create alternative consumption platforms
Dr Neha Bajaj, Marion Steel, Steve Ogden, Kaleel Rahman []

How to grow the sharing economy? Create Prosumers!
Bodo Lang, Elsamari Botha, Jeandri Robertson, Joya A. Kemper, Rebecca Dolan, Jan Kietzmann []

Peer-to-peer interactions in the sharing economy: Exploring the role of reciprocity within a Chinese social network
Richard G. Starr, Andrew Q. Zhu, Catherine Frethey-Bentham, Roderick J. Brodie []

A taxonomy of initiatives at work in the sharing economy
Bruno Fernandes, Paula Chimenti, Roberto Nogueira []

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