New Insights in Global Marketing
Introduction
Data and Methodological Issues, Special issue of Journal of International Marketing; Deadline now 30 Nov 2020
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Revisits
Author: Michelle Kritselis
Call for Papers | Journal of International Marketing: Data and Methodological Issues for New Insights in Global Marketing
Special Issue Coeditors: Donald R. Lehmann and Kelly Hewett
Global marketing is being shaped in dramatic new ways with changes ushered in by internet, social, and mobile technologies. New forms of data and advances in computing power are reshaping firms. The proliferation of data and difficulty in generating insights to compete globally heightens the importance of methodological innovations. Furthermore, such data and methodological advances are increasingly important as understanding customer experience and engagement has grown in importance, especially in global contexts. In addition, marketing research in international contexts continue to pose particular challenges due to differences in data availability and reliability, acceptability of different data collection methods, and respondent tendencies in terms of their responses to primary data collection via surveys or experiments and the use of online, mobile or other means of collecting data. Therefore, the Journal of International Marketing is planning a special issue on data and methods for developing new insights in global marketing.
Deadline Extended: Submissions for the special issue are due on November 30, 2020.