J Strat Mar
Introduction
Journal of Strategic Marketing, 28(7)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
A review and evaluation of market orientation research in an emerging African economy
—Stanley Coffie , Charles Blankson & Samuel Ato Dadzie [] []
Name-your-own-price as participative pricing strategy: a review of the literature from 2001–2017
—Rafael Luis Wagner & Natália Araujo Pacheco [] []
Salesperson implementation of sales strategy and its impact on sales performance
—Aniefre Eddie Inyang & Fernando Jaramillo [] []
A typology of organisational stakeholder engagement with place brand identity
—Jessica Helmi , Kerrie Bridson & Riza Casidy [] []
The impact of internal, external, and competitor factors on marketing strategy performance
—Essam B. Ibrahim & Tina Harrison [] []