J Promo Man
Introduction
Journal of Promotion Management, 26(7)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Impact of Online Reviews on Consumer’s Hotel Booking Intentions: Does Brand Image Mediate?
—Uttam Chakraborty & Santosh Kumar Biswal [] []
Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising
—Ruoxu Wang, Yan Huang & George Anghelcev [] []
Building Customer-Brand Relationships through Customer Brand Engagement
—Vikas Kumar [] []
Examining Corporate Communications of Environmental Responsibility on Corporate Websites: Main Themes, Linguistic Features, and Text Reuse
—Lewen Wei [] []
The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination
—Ahmad Aljarah & Blend Ibrahim [] []
The Impacts of Consumer Personality Traits on Online Video Ads Sharing Intention
—Chang-Won Choi [] []