J Adv
Introduction
Journal of Advertising Research, 60(3)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editor’s Desk: 60 Robust Years of Advertising Research, and Counting
—John B. Ford [] [Google Scholar]
Articles
The Myth of Targeting Small, but Loyal Niche Audiences: Double-Jeopardy Effects in Digital-Media Consumption
—Harsh Taneja [] []
Why Do People Choose to Multitask with Media? The Dimensions of Polychronicity as Drivers of Multiple Media Use—A User Typology
—Helen R. Robinson and Stavros P. Kalafatis [] []
How Do Generational Differences Drive Response to Social-Issue Ads? The Effect of Value Orientations across Generations in the U.S.
—Yoon-Joo Lee and Eric Haley [] []
Managerial–Consumer Eco-Harmful Media Perceptions and Eco-Conscious Attitudes: Understanding the Context within Green Media
—Claudia A. Rademaker, Marla Royne Stafford, and Mikael Andéhn [] []
The Relationship between Competitive Pricing and Direct-to-Consumer Advertising: How to Manage DTC Advertising of Rx Drugs in an Integrated Marketing Mix Strategy
—Abhik Roy and Mary E. Schramm [] []
Quantifying the Advertising-Creativity Assessments of Consumers versus Advertising Professionals: Does It Matter Whom You Ask?
—Erik Modig and Micael Dahlen [] []
Do Your Ads Talk Too Fast To Your Audio Audience? How Speech Rates of Audio Commercials Influence Cognitive and Physiological Outcomes
—Emma Rodero [] []