J Global Mar
Introduction
Journal of Global Marketing, 33(4)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
Marketing Insights from New Research on Emerging Markets
—Ajay K. Manrai Editor-in-Chief [] []
Divergence or Relevance in Advertisements: What Works in Emerging Markets? Evidence from Indian Consumers
—Aditya Billore , K. R. Jayasimha , Ashish Sadh & Ranjeet Nambudiri [] []
Cash on Delivery as a Determinant of E-Commerce Growth in Emerging Markets
—Sara Hamed & Sara El-Deeb [] []
Does Marketing Ambidexterity Boost Marketing Performance? Empirical Evidence in Indonesia’s Consumer Goods
—Karto Adiwijaya , Sari Wahyuni , Gita Gayatri & Jacky S. Mussry [] []
Shopping Orientations and Their Inter-Relatedness: A Study on the Poor for CPGs
—Arvind Kumar [] []