Mar Intell Planning
Introduction
Marketing Intelligence & Planning, 38(6)
POSTING TYPE: TOCs
What s-commerce implies? Repurchase intention and its antecedents
—Xin-Jean Lim, Jun-Hwa Cheah, David S. Waller, Hiram Ting, Siew Imm Ng []
Revisiting the role of relationship benefits in online retail
—Pavleen Soni []
Special issue introduction: online relationship marketing
—Park Thaichon, James R. Brown, Scott Weaven []
Online relationship marketing through content creation and curation
—Aman Abid, Paul Harrigan, Sanjit Kumar Roy []
Customer engagement and co-created value in social media
—Sara Quach, Wei Shao, Mitchell Ross, Park Thaichon []
Online relationship marketing: evolution and theoretical insights into online relationship marketing
—Park Thaichon, Gajendra Liyanaarachchi, Sara Quach, Scott Weaven, Yi Bu []
The impact of firms’ social ties with customers on dual-channel supply chains
—Wei Wei, Shue Mei, Jiameng Yang, Zhiyong John Liu []
Building relationships through customer engagement in Facebook brand pages
—Thanuka Mahesha de Silva []