J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 27(3)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Promotion and Prevention Contracts in Industry Level Firm to Firm Dyad
—Yunjia Chi , Fue Zeng , Maggie Chuoyan Dong & Yiping Song [] []
The Individual Aspect of Interorganizational Cooperation: Favor-Based Cooperation
—Adam Nguyen [] []
Bilateral Opportunism in Buyer–supplier Partnerships
—Joachim Wölfel & Pan Theo Grosse-Ruyken [] []
Economic and Non-economic Satisfaction as Outcomes of Micro-enterprises’ Perceived Value from Banking Relationships
—MariëtteLouise Zietsman , Pierre Mostert & Göran Svensson [] []
Research / Managerial Note
Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients
—Arch G. Woodside & Pedro Mir-Bernal [] []
Practitioner Note
Development of Value Stream Mapping from L’Oreal’s Artwork Process
—Sid Ghosh & Kaitlin Lever [] []
Book review
Go-To-Market Strategies for Women Entrepreneurs edited by Victoria L. Crittenden, Emerald Publishing, 2019.
—Elizabeth J. Wilson [] []