J Advancement Mar Ed
Introduction
Journal for Advancement of Marketing Education, 28(1)
INTEREST CATEGORY: TEACHING AND LEARNING
POSTING TYPE: TOCs
Achieving PEAK POW: The Effects of Four PowerPoint Techniques on Student Learning and Retention
—Jane Lee Saber, Ryerson University []
Understanding Student Preferences: Improving Outcomes in Computer Simulation Experiential Learning Activities
—W. Keith Story, California State University – Fresno, Mariya A. Yukhymenko-Lescroart, California State University – Fresno, & George D. Deitz, The University of Memphis []
Gen Z’s Conception of Marketing
—Scott R. Swanson, University of Wisconsin – Eau Claire, & J. Charlene Davis, Trinity University []
The Influence of Traditional and Modern Learning Spaces on Pedagogical Affect, Classroom Community, and Learning Outcomes for Marketing Students
—Theresa B. Clarke, James Madison University, C. Leigh Nelson, James Madison University, & Scott R. Gallagher, James Madison University []