蹤獲扦夥厙

Euro J Mar

Introduction

European Journal of Marketing, 54(8)

POSTING TYPE: TOCs


The impact of political ideology on consumer perceptions of their rights and responsibilities in the sharing economy
Marylouise Caldwell, Steve Elliot, Paul Henry, Marcus O’Connor []

Consumer preferences for gender typicality in front-line services staff in the United States vis--vis South Korea: an experimental approach
Andrew Timming, Chris Baumann, Paul Gollan []

Categorization flexibility and unconventional choices:
Tilottama G. Chowdhury, Feisal Murshed []

The bright and dark sides of humorous response to online customer complaint
Hyunju Shin, Lindsay R.L. Larson []

Minority group favoritism in service encounters
Mauricio Palmeira, Shahin Sharifi []

Construct creation from research questions
Sarah Forbes, Mark Avis []

How much firms give to CSR vs how much they gain from it: inequity perceptions and their implications for CSR authenticity
Liudmila Tarabashkina, Pascale G. Quester, Olga Tarabashkina []

Time metaphor and regulatory focus
Xiaobing Xu, Rong Chen []

Keep calm and carry on: European consumers and the development of persistent resilience in the face of austerity
Isabelle T. Szmigin, Deirdre Mary O’Loughlin, Morven McEachern, Kalipso Karantinou, Belem Barbosa, Grigorios Lamprinakos, Mar穩a Eugenia Fern獺ndez-Moya []