J Mar Man
Introduction
Journal of Marketing Management, 36(9)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
Marketing innovation: a systematic review
—Sharon Purchase & Thierry Volery [] []
Mapping moralities of food and health in marketing research literature
—Ksenia Silchenko & Søren Askegaard [] []
Exploring professional human brand identity through cultural and social capital: a typology of film director identities
—Camille Pluntz & Bernard Pras [] []
Marketing strategy and the hunt for era V
—Richard Godfrey & Matthew Higgins [] []
The influence of extrinsic product attributes on consumers’ food decisions: review and network analysis of the marketing literature
—Nils Christian Hoffmann , Claudia Symmank , Robert Mai , F. Marijn Stok , Harald Rohm & Stefan Hoffmann [] []
Restoring balance: how consumers orchestrate family care following unplanned disruptions
—Flavia Cardoso , Pilar Rojas-Gaviria & Daiane Scaraboto [] []
What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro Caliandro, Mike Molesworth and Alessandro Gandini
—Janice Denegri-Knott , Rebecca Jenkins & Siân Lindley [] []