J Mar Analytics
Introduction
Journal of Marketing Analytics, 8(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
Editorial
Data-driven decision making via sales analytics: introduction to the special issue
—J. Ricky Fergurson []
An exploration of sales forecasting: sales manager and salesperson perspectives
—Jeffrey A. Hoyle, Rebecca Dingus, J. Holton Wilson []
The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance
—Michael Rodriguez, Stefanie Boyer []
Exploring the components of brand equity amid declining ticket sales in Major League Baseball
—Adam C. Merkle, Catherine Hessick, Britton R. Leggett, Larry Goehrig, Kenneth O’Connor []
Why and how to merge Scopus and Web of Science during bibliometric analysis: the case of sales force literature from 1912 to 2019
—Saïd Echchakoui []
Software Review
Mplus 8-4: a software review
—Bahareh Javadizadeh []