J Interactive Mar
Introduction
Journal of Interactive Marketing, 51
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs
Special issue on Big Data, Technology-Driven CRM & Artificial Intelligence; Guest Editors: Manfred Krafft, Laszlo Sajtos, and Michael Haenlein
—Edited by Manfred Krafft, Laszlo Sajtos, Michael Haenlein []
Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution
—Manfred Krafft, Laszlo Sajtos, Michael Haenlein []
Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings
—Dhruv Grewal, Mirja Kroschke, Martin Mende, Anne L. Roggeveen, Maura L. Scott []
Digital Analytics: Modeling for Insights and New Methods
—Shaphali Gupta, Agata Leszkiewicz, V. Kumar, Tammo Bijmolt, Dmitriy Potapov []
Brave New World? On AI and the Management of Customer Relationships
—Barak Libai, Yakov Bart, Sonja Gensler, Charles F. Hofacker, Andreas Kaplan, Kim Kötterheinrich, Eike Benjamin Kroll []
Transforming the Customer Experience Through New Technologies
—Wayne D. Hoyer, Mirja Kroschke, Bernd Schmitt, Karsten Kraume, Venkatesh Shankar []
The Role of Marketing in Digital Business Platforms
—Arvind Rangaswamy, Nicole Moch, Claudio Felten, Gerrit van Bruggen, Jaap E. Wieringa, Jochen Wirtz []
Artificial Intelligence and Marketing: Pitfalls and Opportunities
—Arnaud De Bruyn, Vijay Viswanathan, Yean Shan Beh, Jürgen Kai-Uwe Brock, Florian von Wangenheim []