J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 12(3)
POSTING TYPE: TOCs
George Mortimer Pullman, nineteenth century marketer
—Jacqueline Botterill []
Variations in American marketing practices of early 19th-century ceramic importers and dealers, reflecting culture and identity
—Neil Ewins []
Tracing the evolution of advertising account planning
—Park Beede []
Maslow’s model of needs: application to Cunard and White Star marketing communications between 1900 and the 1950s
—Graham Gladden []
The founding five: transformational leadership in the New York League of Advertising Women’s club, 1912–1926
—Jeanie Wills, Krystl Raven []
Conceptual-historical analytical research model: a means for applying history to contemporary marketing problems
—Anthony McMullan, Stephen Dann []