Psych Mar

Introduction

Psychology & Marketing, 37(9)


INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


A gaze back, a look forward
Ronald Jay Cohen PhD, ABPP []

A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020
Muhammad Asif Khan, Imtiaz Ali, Rohail Ashraf []

Online users’ attitudes toward fake news: Implications for brand management
Teresa Borges‐Tiago, Flavio Tiago, Osvaldo Silva, José Manuel Guaita Martínez, Dolores Botella‐Carrubi [Google Scholar]

An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
Chih‐Wen Wu, José Manuel Guaita Martínez, José María Martín Martín []

The reverse Napoleon effect: The brand appreciation of looking up by tall people
Ulrich R. Orth, Casparus J. A. Machiels, Gregory M. Rose []

Binge watching: An exploration of the role of technology
Ambika Prasad Nanda, Ranjan Banerjee []

The effects of romantic motives on numerical preferences
Aekyoung Kim []

How product aesthetics cues efficacy beliefs of product performance
Aparna Sundar, Edita S. Cao, Karen A. Machleit []

The effect of privacy choice in cookie notices on consumers’ perceived fairness of frequent price changes
Lennard Schmidt, Rico Bornschein, Erik Maier [Google Scholar]

Identity motives in charitable giving: Explanations for charity preferences from a global donor survey
Cassandra M. Chapman, Barbara M. Masser, Winnifred R. Louis []

Can sales leaders with humility create adaptive retail salespersons?
Tuan Trong Luu []

BOOK REVIEW

Consumer behavior over the life course: Research frontiers and new directions
Yuko Minowa []