Psych Mar
Introduction
Psychology & Marketing, 37(9)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
A gaze back, a look forward
—Ronald Jay Cohen PhD, ABPP []
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020
—Muhammad Asif Khan, Imtiaz Ali, Rohail Ashraf []
Online users’ attitudes toward fake news: Implications for brand management
—Teresa Borges‐Tiago, Flavio Tiago, Osvaldo Silva, José Manuel Guaita Martínez, Dolores Botella‐Carrubi [Google Scholar]
An analysis of social media marketing strategy and performance in the context of fashion brands: The case of Taiwan
—Chih‐Wen Wu, José Manuel Guaita Martínez, José María Martín Martín []
The reverse Napoleon effect: The brand appreciation of looking up by tall people
—Ulrich R. Orth, Casparus J. A. Machiels, Gregory M. Rose []
Binge watching: An exploration of the role of technology
—Ambika Prasad Nanda, Ranjan Banerjee []
The effects of romantic motives on numerical preferences
—Aekyoung Kim []
How product aesthetics cues efficacy beliefs of product performance
—Aparna Sundar, Edita S. Cao, Karen A. Machleit []
The effect of privacy choice in cookie notices on consumers’ perceived fairness of frequent price changes
—Lennard Schmidt, Rico Bornschein, Erik Maier [Google Scholar]
Identity motives in charitable giving: Explanations for charity preferences from a global donor survey
—Cassandra M. Chapman, Barbara M. Masser, Winnifred R. Louis []
Can sales leaders with humility create adaptive retail salespersons?
—Tuan Trong Luu []
BOOK REVIEW
Consumer behavior over the life course: Research frontiers and new directions
—Yuko Minowa []