Mar Letters
Introduction
Marketing Letters, 31(2/3), a "Lehmannfest"
POSTING TYPE: TOCs
Lehmannfest honoring Don Lehmann’s 50 years at Columbia Business School
Introduction
—Don Lehmann, Gita Johar, Eric Johnson, Oded Netzer []
Reflections
—Gita Venkataramani Johar, Eric Johnson, Oded Netzer []
The past, present, and future of customer management
—Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer, Donald R. Lehmann []
The past, present, and future of consumer research
—Maayan S. Malter, Morris B. Holbrook, Barbara E. Kahn, Jeffrey R. Parker, Donald R. Lehmann []
The past, present, and future of brand research
—Travis Tae Oh, Kevin Lane Keller, Scott A. Neslin, David J. Reibstein, Donald R. Lehmann []
The past, present, and future of marketing strategy
—Sibel Sozuer, Gregory S. Carpenter, Praveen K. Kopalle, Leigh M. McAlister, Donald R. Lehmann []
The past, present, and future of measurement and methods in marketing analysis
—Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch, Donald R. Lehmann []
The past, present, and future of innovation research
—Byung Cheol Lee, Christine Moorman, C. Page Moreau, Andrew T. Stephen, Donald R. Lehmann []
Customers’ emotions in service failure and recovery: a meta-analysis
—Sara Valentini, Chiara Orsingher, Alexandra Polyakova []
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction
—Kyeong Sam Min, Jae Min Jung, Kisang Ryu, Curtis Haugtvedt, Sathiadev Mahesh, John Overton []
Effects of firm-, industry-, and country-level innovation on firm performance
—Yufei Zhang, G. Tomas M. Hult, David J. Ketchen, Roger J. Calantone []
Boys do not cry: the negative effects of brand masculinity on brand emotions
—Benjamin Boeuf []
Touch vs. click: how computer interfaces polarize consumers’ evaluations
—Xiaoyu Wang, Hean Tat Keh, Hongrui Zhao, Yijie Ai []
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices
—Kunal Swani, Lauren I. Labrecque []
Technical nomenclature, everyday language, and consumer inference
—Ruomeng Wu, Esta D. Shah, Frank R. Kardes, Robert S. Wyer []