J Prod Brand Man
Introduction
Journal of Product & Brand Management, 29(5)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
The power of brand passion in sports apparel brands
—Naser Pourazad, Lara Stocchi, Vipul Pare []
Branding for non-profits: explaining new donor decision-making in the charity sector
—Gary Gregory, Liem Ngo, Ryan Miller []
HTML | PDF (1MB)
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Parker J. Woodroof, Katharine M. Howie, Holly A. Syrdal, Rebecca VanMeter
Nonprofit branding: a bibliometric analysis
—Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes, CÃcero Caldeira Belchior []
The role of brand innovativeness on attitudes towards new products marketed by the brand
—Blandine Hetet, Claire-Lise Ackermann, Jean-Pierre Mathieu []
The origin of the country-of-origin image: the role of law
—Chih-Pin Lin, Chi-Jui Huang, Hsin-Mei Lin, Cheng-Min Chuang []
Analyzing different types of negative online consumer reviews
—Bettina Lis, Maximilian Fischer []
How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
—Antonio MarÃn-GarcÃa, Irene Gil-Saura, M. Eugenia RuÃz-Molina []
Message content features and social media engagement: evidence from the media industry
—Gillian Moran, Laurent Muzellec, Devon Johnson []