J Intl Mar
Introduction
Journal of International Marketing, 28(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
Introduction to the Special Issue on Marketing in a Globalized World: Challenges and Opportunities
—Kelly Hewett [] []
Financial Development and Country-Level Advertising Spending: The Moderating Role of Economic Development and National Culture
—Berrak Bahadir and S. Cem Bahadir [] []
The Firm Value and Marketing Intensity Decision in Conditions of Financial Constraint: A Comparative Study of the United States and Latin America
—Walter Palomino-Tamayo, Juan Timana, and Julio Cerviño [] []
Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers’ Use of the Global Brand Halo
—Vasileios Davvetas, Adamantios Diamantopoulos, and Lucy Liu [] []
Eco-Innovations in Global Markets: The Effect of Ecological (In)Congruence on Consumers’ Adoption Intentions
—Thi Thanh Huong Tran and Nicholas G. Paparoidamis [] []