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POSTING TYPE: TOCs

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Introduction to the business model innovations in emerging markets special issue
—John Hulland, Mark Houston []

New perspectives on business model innovations in emerging markets
—V. Kumar, Rajendra Srivastava []

A theoretical model of the formation and dissolution of emerging market international marketing alliances
—Kiran Pedada, S. Arunachalam, Mayukh Dass []

Leveraging service recovery strategies to reduce customer churn in an emerging market
—Sourav Bikash Borah, Srinivas Prakhya, Amalesh Sharma []

How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets
—Martin Heinberg, Constantine S. Katsikeas, H. Erkan Ozkaya, Markus Taube []

Employee-level open innovation in emerging markets: linking internal, external, and managerial resources
—Yuosre F. Badir, Björn Frank, Marcel Bogers []

New product introductions for low-income consumers in emerging markets
—S. Arunachalam, S. Cem Bahadir, Sundar G. Bharadwaj, Rodrigo Guesalaga []

Understanding the feasibility and value of grassroots innovation
—Shaphali Gupta []

Does doing good lead to doing better in emerging markets? Stock market responses to the SRI index announcements in Brazil, China, and South Africa
—Peng Zou, Qi Wang, Jinhong Xie, Chenxi Zhou []

Innovation for and from emerging countries: a closer look at the antecedents of trickle-down and reverse innovation
—Verdiana Giannetti, Gaia Rubera []

Reverse innovation: a conceptual framework
—Suresh Malodia, Shaphali Gupta, Anand Kumar Jaiswal []

Emerging market innovations: unique and differential drivers, practitioner implications, and research agenda
—Venkatesh Shankar, Unnati Narang []