Intl J Adv
Introduction
International Journal of Advertising, 39(6)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Luxury Brand Advertising; Guest Editor: Dr. Eunju Ko
Editorial
Luxury brand advertising: theory and practice
—Eunju Ko [] []
Can premium private labels compete with luxury brands: the impact of advertising on perceived luxuriousness
—Seoyoung Kim, Sungkyu Lee, Jong-Ho Lee & Charles R. Taylor [] []
Grotesque imagery enhances the persuasiveness of luxury brand advertising
—Donghwy An, Chulsung Lee, Janghyun Kim & Nara Youn [] []
Celebrity endorsements for luxury brands: followers vs. non-followers on social media
—Sanga Song & Hye-Young Kim [] []
Brand name and ethnicity of endorser in luxury goods: does a glocalization strategy work in China?
—Sojung Kim, Ka Yi Luk, Binfang Xia, Nan Xu & Xinzhu Yin [] []
Is the Effect of Luxury Advertising on Consumer Evaluations of Fashion Brands Positive or Negative?
—Akinori Ono, Yuka Eguro, Taichi Narisawa, Naoki Nomura, Takaya Sato, Yuna Sato, Yuta Shibamoto & Soichiro Yoshida [] []
Environmental claims in online video advertising: effects for fast-fashion and luxury brands
—Gogichaishvili Teona, Eunju Ko & Sang Jin Kim [] []